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Privacy Policy

Metro Italia Cash and Carry SpA (hereinafter “Metro”) hereafter provides, with reference to Article 13 of EU Regulation n. 2016/679 (GDPR) and Recommendation n° 2/2001 of the Working Party set up under Article 29 of European Directive 95/46/EC, certain information relating to the processing of your personal data during your visit to the website www.metro.it 

Collection and processing of personal data

Navigation Data

The information systems and software procedures relied upon to operate this website acquire personal data as part of their standard functioning; the transmission of such data is an inherent feature of Internet communication protocols.
Such information is not collected in order to relate it to identified data subjects, however it might allow user identification per se after being processed and matched with data held by third parties.
This data category includes IP addresses and/or the domain names of the computers used by any user connecting with this website, the URI (Uniform Resource Identifier) addresses of the requested resources, the time of such requests, the method used for submitting a given request to the server, returned file size, a numerical code relating to server response status (successfully performed, error, etc.), and other parameters related to the user's operating system and computer environment.

These data are only used to extract anonymous statistical information on website use as well as to check its functioning; they are erased immediately after being processed. The data might be used to establish liability in case computer crimes are committed against the website.

Data Provided Voluntarily

Certain pages of the website will ask you to provide personal information. In this case, you will be provided with information in accordance with Article 13 of EU Regulation n. 2016/679 concerning the processing of personal data in relation to every intended purpose.


Cookies are data created by a server and stored in a text file on your computer's hard disk; they inform the website of your behavior patterns and preferences.
Cookies can be permanent (so-called persistent cookies) or may also have a limited lifespan (so-called session cookies).

Metro uses session cookies to ensure your safe and efficient navigation of the site; these cookies are not stored permanently on your computer and disappear when the browser is closed.
Metro also uses persistent cookies which have a variable duration and may be also entered by third parties.

In particular Metro uses We use Google Analytics, a web analytics service provided by Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland, in order to analyse the use of our website and to improve the website.
For this purpose, Metro uses cookies which will be stored in your terminal device and which collect anonymous information about your use of our website, such as the frequency of your visit to the website, the time you spent on it and how you interacted with the website (e.g. if you have purchased or searched on the website). The information collected by the cookies about your use of this website is usually transferred to a Google server in the USA and stored there. However, your IP address will be shortened by Google within the European Union or the European Economic Area before any further transfer. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
Google will use this information on Metro’s behalf, to evaluate your use of the website, to provide reports on website activities (such as loading times, etc.) and to provide Metro with further services related to website and internet use. Metro will use this information and reports to improve our website.
The IP address transmitted by your browser within the context of Google Analytics is not merged with other Google data. Metro receives anonymised data and will at no time combine this with other data available to Metro.
The data sent by Metro and linked to cookies, user IDs (e.g. user ID) or advertising IDs are automatically deleted after 13 months. Data whose retention period has been reached is automatically deleted once a month.
We only use Google Analytics with your consent, which is based on Art. 6 para. 1 lit. a GDPR.
You can withdraw your consent by amending your personal settings here.
You can also prevent Google from collecting the data generated by the cookies and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link.
To prevent Universal Analytics from collecting data across multiple devices, you must perform an opt-out on all systems in use.After doing so, however, certain web pages may not perform correctly.

Provision of data

Except for the foregoing as regards navigation data, the conferment of data for other purposes is optional. If such data is not provided, it may be impossible to pursue such additional purposes.

Purpose and legal basis of the processing and sphere of communication

Metro will process your personal data for the technical administration of the website and other purposes, by way of example but not limited to: requests for information, research and selection of personnel, services provided by the website etc.

The legal basis of the processing is: execution of the contract with regard to data on legal representatives.
Only if your express consent is obtained may your data be processed for profiling and marketing purposes.
This data will neither be disclosed to third parties without your consent nor disseminated.
Your data will be processed by employees and collaborators of Metro as appointed persons in charge of the processing and data processors.

Your personal information may be processed by trusted companies that perform tasks of a technical and organizational nature on our behalf. In particular your personal data may be processed by METRO Systems or by other international data centers of the Metro Group for Metro’s information system and telecommunication network management and maintenance purposes.

These companies are our direct partner companies having the role of data processors. Their list is constantly updated and available on request by contacting the address below.

Data retention period

The data related to the purposes of site administration will be processed only for the navigation on the web site.
Data relating to marketing and profiling purposes will be processed until consent is revoked.

Processing methods

Your personal data will be processed using IT tools for the time necessary to fulfill the purposes for which such data was collected.
Specific security measures are applied to prevent the loss of data, illegal or improper utilization and unauthorized access.

Your rights

By writing an e-mail to dpo@metro.it, data subjects may request to access the Data concerning them, their rectification, integration or cancellation, as well as, the limitation of processing in the cases established in art. 18 GDPR and the opposition to processing, for reasons related to their particular situation, in cases of legitimate interest of the Data Controller.

Furthermore, if the processing is based on consent or contract and is carried out by automated means, the data subjects have the right to receive their Data in a structured format, in common use and readable by an automatic device, as well as, if technically feasible, to transmit them to another data controller without hindrance.

The data subjects have the right to revoke the consent given at any time, as well as to oppose the processing carried out to pursue the legitimate interest of the Holder.
Data subjects have the right to lodge a complaint with the competent supervisory authority.

Data Controller

Data Controller is:
Metro Italia Cash and Carry SpA, with registered office in Via XXV Aprile, 25 ‐ 20097 San Donato Milanese (MI).

Data Controller:
The Data Protection Officer (DPO) is available by phone at 02/51712229 and by mail at dpo@metro.it.

Last update: August 2020



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